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30+ More Google Analytics Tools, Apps, Hacks, Tweaks and Other Resources
A year ago we’ve published a list of 30+ Google Analytics tools and resources. It was one of our most successful posts ever. The list has been even nominated for a SEMMY award. I’m not sure I can top...
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Twitter Friday: Do We Really Need Racial Profiling?
Typical Twitter user: Well educated, high income, uses it for marketing and business purposes. Source. Welcome back to the weekly Twitter column. This time I’ll tell you something about statistics. I...
View Article46 CRO/Conversion Rate Optimization Resources for Web Design, SEO & Social...
This list is not meant for the average small business owner. These 46 CRO/Conversion Rate Optimization resources require web design, SEO and social media experts to implement, use or even understand...
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How to Use Google Webmaster Tools for SEO Inspiration
Ever since Google Webmaster Tools added the so called “search queries” data I’ve become a huge fan of them. I’ve listed the 10 Google SEO tools everybody should use in the past but to be honest I focus...
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Use Google Analytics custom segments to audit and improve search marketing
Use Google Analytics custom segments to audit and improve search marketing Anyone who has ever reviewed the keywords attracting visitors to a site will have seen that brand search terms usually...
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30 Multivariate & A/B Split Testing Tools, Tutorials & Resources
Crossroads by Captain DJ. Getting targeted traffic for a website is just the first step in a thorough SEO process. What comes next? Landing page optimization or conversion (rate) optimization/CRO...
View Article50+ Advanced Web Analytics Tools for Business Use [2010 Edition]
Web analytics is perhaps the most important discipline for businesses online. In case you don’t know who and why visits you, buys your products and talks about you, you are blind on the Web. Web...
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40 Google Instant SEO, SEM & Analytics Resources
Image by Westside Shooter. Google Instant is the talk of the town not only in the SEO industry. While some people still hope SEO will go away most experts agree that SEO is either just changing a bit...
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Keyword Temperature and Other Exotic Metrics
* Do you measure keyword temperature to improve your SEO? You don’t? Well what about keyword density? Also there are other exotic metrics to fool you into believing you do something for your site’s...
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Simple Goal & Conversion Tracking with Piwik: the Open Source Google...
It’s not only the black hat and the paranoid who are increasingly wary of Google’s privacy issues. Google Analytics has come under attack repeatedly in Europe. Recently, German government officials...
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Why Not All Shopping Search Engines Have Lost in the UK Google Panda/Quality...
Everybody is talking about content farms as if they were the only type of sites hit by the latest large Google update. That’s a very limited viewpoint. One of the most striking effects of the UK...
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Google Webmaster Tools: A Beginner’s Guide to Installation
In recent weeks I have set up Google Webmaster Tools for a number of different clients, some of whom wanted some documentation on how this could be done. Based on that document I have decided to...
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How to Pass the Google Analytics Exam
* If you want to become qualified in Google Analytics, Google offer an online exam called the Google Analytics Individual Qualification. It’s a useful qualification to have when working with Google...
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SEO Metrics Everybody Can Use
As an SEO it is essential to report on the metrics that will show the progression of the project that you are working on. These reports need to provide the client and yourself with actionable...
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Why is (not provided) My Most Popular Keyword in Google Analytics and How Can...
While the search industry has been all abuzz with the bad news of Google SSL search, most average people might not even understand what happened. They may wonder “why is (not provided) my most popular...
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30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design &...
* It’s this time of year again! In the previous years my web trends lists were very successful, both as predictions and by traffic or number of shares. People working in the web industries want to know...
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Why SEOs should be conducting user testing research
‘Build websites for users, not search engines’ is the advice continually propounded by insiders at Google. As SEOs, we’re used to looking at websites and analysing how they would be viewed by a search...
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EU Cookie Directive: What, Why, Who, When and How?
Like it or not, the deadline for complying with the EU cookie directive is drawing very close. No matter how nonsensical this law seems, the sad reality is that it’s the law – and website owners have...
View ArticleTop Takeaways from the Search Firestarters Event on Attribution
Last Thursday was the first Search Firestarters event, hosted by Google and Only Dead Fish – and we were lucky enough to get an invitation. Here are our top takeaways! Martin McNulty, from Forward3D...
View ArticlePaid Search & Analytics Tips & Takeaways | SMX London 2012
Yesterday at SMX London was full of information and handy tips on Paid Search and Analytics. There were four sessions: Winning The Click: Creating Great Paid Search Ads – giving tips on writing CTR...
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